World Health Organization (WHO) Director-General, Dr Tedros Adhanom Ghebreyesus, has welcomed plans to direct users searching for vaccine information on Facebook and Instagram to WHO guidance on the subject, which it is hoped will ensure accurate and reliable information on vaccination reaches the people who need it most.
The WHO and Facebook have been in discussions for several months to ensure people can access authoritative information on vaccines and reduce the spread of inaccurate information.
Vaccine misinformation is a major threat to global health which could reverse the years of progress made in tackling preventable diseases. Many serious diseases can be prevented by vaccination including measles, diphtheria, hepatitis, polio, cholera, yellow fever and influenza.
The director-general also called for online efforts to be matched by governments and health sectors taking steps to promote trust in vaccination and to respond to the needs and concerns of parents.
Source: WHO, 4 September 2019